Showcase pages allow you to give content control to other people than your local marketing or social media team. Showcase pages can be created by the admins of your Company Page but have multiple admins and content creators. The biggest challenge for Showcase Pages is to acquire Followers! Interested LinkedIn members can then follow the Showcase Page as they follow any LinkedIn Page. Showcase Pages allow you to extend your LinkedIn Page presence by creating a dedicated (child) page for different aspects of your business such as brands, business units or special initiative. In the past, I have even seen companies that use Showcase pages for subsidiaries. Acquired organizations but its product continue to function under the acquired brand. Acquired companies that remain separate working entities.ģ. Yet another reason to create a LinkedIn Company Pages is that these profiles are SEO friendly and thus another great way for prospects to find the way to you and your employees!Ģ. Showcase and Affiliate pages are federated Affiliated Section on the company page. Company pages can be used for marketing purposes by sponsoring content, do lead gen and much more.ħ. LinkedIn recently added the functionality to interact as a company on posts with community hashtags.Ħ. Company pages allow companies to show jobs.ĥ. Company pages can serve as a content hub for employees and followers to share already approved content.Ĥ. Company pages allow LinkedIn members to learn more about the company.ģ. Company pages allow employees to federate themselves around the company by linking their personal profile to that of the company.Ģ. Other than employees having personal profiles, their companies can become present and active on LinkedIn through LinkedIn Company Pages that serve a few different purposes:ġ. Let me try to demystify some of the terminology and use of these different pages. LinkedIn offers a number of different types of company pages in an ever more confusing nomenclature. There are company pages, showcase pages, affiliate pages and even acquired pages. Many companies that have complex structures struggle with which type to go for. Can you still see the trees through the forest? I am finding that not everyone understands the different options to be active as a company on LinkedIn.
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